.png)
WHAT IS THE
SYNC PROGRAM?
Music licensing, or the act of placing your music in TV shows, films, and commercials, is one of the most lucrative and underutilized revenue streams available to independent artists today.
The Sync Program is a structured education program built by Dylan Lloyd, who specializes in music licensing and music business education.
In this program, we cover everything from copyright law and metadata to writing a sync-ready song from a real brief. You'll also receive industry contacts to cold-pitch your catalog directly.
No music industry information is gatekept here. You'll leave with a song catalog, ready to pitch, and the contacts to do it.
THE PROGRAM
JOIN THE
WAITLIST
Music licensing—the act of placing your music in TV shows, films, commercials, and video games—is one of the most lucrative and underutilized revenue streams available to independent artists today.
The Sync Program is a structured education program built by Dylan Lloyd, who specializes in music licensing and music business education. The program covers everything from copyright law and metadata to writing a sync-ready song from a real brief. Students also receive industry contacts to cold-pitch their catalog directly.
No music industry information is withheld here. You'll leave with a song catalog ready to pitch, and the contacts to do it.
CURRICULUM OVERVIEW
01
Introduction to Music Licensing
02
Copyright Law & Music Publishing
03
The Music Licensing Process
04
Analyzing Briefs
05
Cold-Pitching Your Music
06
Analyzing Successful Syncs
07
Networking & Building Relationships
08
Understanding Contracts
09
Career Development
10
Writing a Sync-Ready Song
Heading 1
From Brief to
Placement.
// 01 - 03
The Foundation
Understand why sync is the most important revenue stream in music today. Master copyright law — compositions vs. sound recordings, PRO registration, metadata — and learn exactly how the industry machinery works.
// 04 - 06
The Craft
Decode sync briefs, learn to cold-pitch your songs to music supervisors, publishers, and sync libraries with the right materials. Then, dissect synced songs — both vocal and instrumental — to understand exactly what makes them work.
// 07 - 10
The Career
Build industry relationships at PRO conferences and events. Negotiate contracts, such as co-pub deals, sync deals, and record deals. Then, put it all into practice: write several sync-ready songs to real briefs and build a starter catalog that's ready to pitch.
LLOYD
YOUR INSTRUCTOR
DYLAN
LLOYD
DYLAN
MUSIC LICENSING SPECIALIST AND MUSIC BUSINESS/INDUSTRY EDUCATOR
Internationally recognized singer-songwriter Dylan Lloyd is a music industry professional with deep expertise in music licensing. His work spans film, television, and radio.
With 17 years of experience in the music business, his accolades include song placements in two hit Netflix shows, Love Is Blind and Temptation Island, and live television performances on WGN Midday Fix, WFMZ Music Monday, and the Crimea Music Fest in Ukraine.
He's also charted a top-30 single on the iTunes Pop Charts, landed a top US college radio charting EP, and earned a Hall of Fame induction at his alma mater, Moraine Valley Community College — alongside a new music publishing deal with Bella Figura Music and over 100,000 followers on TikTok to date.
Dylan built the Sync Program to give independent artists the same industry knowledge that major players in the business already have. His approach is structured, practical, and tailored to where the music business is actually headed.
MUSIC LICENSING SPECIALIST AND MUSIC BUSINESS/INDUSTRY EDUCATOR
Dylan Lloyd is a music industry professional with deep expertise in music licensing — the art of placing music in films, television, and advertising. His work spans the full ecosystem: from navigating music publishing and copyright to building direct relationships with music supervisors and sync libraries.
Dylan built The Sync Program to give independent artists the same industry knowledge that major players in the business already have. His approach is structured, practical, and tailored to where the music business is actually headed.
In addition to teaching, Dylan works hands-on in the licensing space, bringing real deals, real briefs, and real placements into the classroom.